Founder of XX-XY Athletics Jennifer Sey analyzes why customers rejected the pitch to change the restaurant chains logo on The Evening Edit.
President Donald Trump on Thursday trolled Cracker Barrel over the controversial logo rebranding effort that it later reversed on social media.
Trump posted a video on X of him and the “old timer” who was initially removed from the Cracker Barrel logo during the rebrand shaking hands and dancing to The Village People’s “YMCA” in front of the restaurant chain’s logo. The roughly 30-second video appeared to be generated using artificial intelligence (AI).
The video posted by the president on Thursday wasn’t the first time he has appeared in a post mocking the rebrand.
During the rebrand uproar, the White House posted a picture on X of the president sitting in the wooden chair used by the “old timer,” also known as Uncle Herschel, and leaning against the barrel with the caption, “Go woke, go broke” alongside the spoofed logo.
WHITE HOUSE TROLLS CRACKER BARREL WITH ITS OWN REDESIGNED LOGO: ‘GO WOKE, GO BROKE’
Cracker Barrel backed off its logo rebrand following criticism from customers. (Joe Raedle / Getty Images)
That image was posted on social media after Trump had weighed in on the backlash against the rebranded logo, with the president saying the company could use the controversy to gin up publicity.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| CBRL | CRACKER BARREL OLD COUNTRY STORE INC. | 52.17 | -1.92 | -3.55% |
“They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity,” the president wrote on his Truth Social platform.
“Have a major News Conference today. Make Cracker Barrel a WINNER again. Remember, in just a short period of time I made the United States of America the ‘HOTTEST’ Country anywhere in the World. One year ago, it was ‘DEAD.’ Good luck!”
CRACKER BARREL SCRAPS NEW LOGO DESIGN, KEEPS ‘OLD TIMER’ AFTER LISTENING TO CUSTOMERS
Cracker Barrel cited guests’ feedback for reversing its logo change. (Richard Beetham for / Fox News)
Cracker Barrel announced last week that it was abandoning the new logo and reverting to its original logo after hearing from customers.
“We thank your guests for sharing your voices and love for Cracker Barrel,” the restaurant chain said in a statement to FOX Business. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
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“As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon,” the restaurant chain added.
FOX Business’ Greg Wehner, Greg Norman and Stephen Sorace contributed to this report.
